Your motivation for wanting to join the company, including your shared values or something you like about their profile/methods/product/operations/etc.A few of your key professional skills relevant to the job ad.A selection of your best professional achievements, made more impactful with numbers and action verbs, e.g.Dear Hiring Manager is a good alternative if you don’t know who’ll read your cover letter. A professional greeting, ideally using the recruiter’s surname, e.g.
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